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Implementation:
Lessons from Other Markets and Industries |
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It is useful to review grading systems for other goods and services such as wine, hotels and cars. Note that none use attributes like "ideal" or other terms such as perfect, because naturally there can only be one "ideal" item and so all other goods or services will be penalized. For individuals "ideals" exist, but different people have different ideals. The ideal concept conflicts with the concepts of "difference" and "specialty"; different or special are non-ideal or less than ideal and will be considered negatively. In the absence of the "ideality" concept, differences and specialties can be positive and increase the potential for growth and development.
Thus the concept of "Ideal" contradicts the concept of "consumer's
preference" which is essentially what "differentiation" means, and
differentiation is an important ingredient to grow and developing
any market.
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Conclusion |
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We propose a cut grading system that fulfils the basic principles of evaluation of:
- Equal rights for grading all cuts;
- Equal rights for all proportions;
- Similar stones get similar grades.
This grading system will match expert opinions on many phenomena of optical appearance that are known to contribute to diamond beauty, to a computer systems analysis of the diamond basic light responses (BLR).
For a description of a diamonds ability to scintillate, for example, a coefficient called Effective Total Angular Size (ETAS) can be introduced. This coefficient can be calculated on the base of a precise three dimensional model of the diamond under consideration.
The work to match the experts' and computer's opinions will be carried out using a Master Stone Set (MSS). This MSS will also become a verification standard for other cut grading organisations to ensure public confidence.
"A diamond is forever" has been an effective slogan for selling diamonds. But perhaps today it implies that any diamond will do?
Diamonds are eternal, AND beautiful, AND individual.
If diamonds loose their individuality, they become a commodity.
If diamonds are individual, every diamond is unique.
- Labs have a responsibility to properly grade the diamond cut quality;
- Grade ALL cuts on the same basis;
- Stimulate new beautiful "fashion" cut development;
- Return to "beauty" and "individuality";
- More differentiation - less commoditization;
- Consumers will prize creative cutters who achieves more beauty.
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©
2004-2005 S.B. Sivovolenko, Yu.B. Shelementyev
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